NICE-2025 Expo kicks off in Pokhara

Gandaki, Feb 24: The tri-nation tourism expo, Nepal, India, and China Expo (NICE)-2025, has kicked off for the first time in Pokhara today.

The expo is organized with the objective of attracting the maximum number of tourists from neighboring countries—India and China.

More than 600 people are participating in the three-day event, including 80 buyers, 70 sellers from the tourism sector, and 75 international representatives. The Pacific Asia Travel Association (PATA) Nepal Chapter organized the expo in collaboration with the Nepal Tourism Board, Pokhara Tourism Council, and other government and private sector partners and stakeholders.

It is believed that the exposition will bring together tourism and hospitality stakeholder organizations from the public and private sectors of the three nations onto a single platform, facilitating networking, business opportunities, industry insights, and inspirational experiences.

Pokhara is becoming a destination for nature lovers as well as those who enjoy adventure sports. According to PATA Nepal, the three-day event is organized under the slogan ‘NICE for MICE and More’, with the aim of promoting Pokhara as an attractive destination for other events as well (meetings, conferences, wedding ceremonies, other functions, and festivals).

PATA Nepal Chapter Chief Executive Officer, Suresh Singh Budal, shared that the expo has been organized with the objective of promoting Nepal’s tourism potential and integrated business opportunities in India and China.

On the second day of the event, tourism experts will exchange knowledge on topics such as ‘Visa Destination Insights: Supporting the Tourism Ecosystem for Sustainable Hospitality from Construction to Operation’.

Similarly, different sessions—including B2B exhibitions, business meetings, and networking opportunities—will also be organized on the same day. It is expected that the expo will support tourism and integrated trade promotion.

Mayor of Pokhara Metropolitan City, Dhan Raj Acharya, said that the gathering of renowned travel agencies from Nepal, China, and India—managing the travel of around 200 million tourists for the first time in the context of Pokhara Visit Year 2025—along with tour operators, tourism experts, and international representatives in Pokhara, is an important and historic moment.

He expressed the belief that the international expo would play a significant role in attracting a large number of tourists to Nepal in the future, adding that this event would further strengthen tourism, business, and cultural relations among Nepal, India, and China.

Support and participation from all are indispensable for strengthening trade, tourism, and partnership, argued Mayor Acharya.

Likewise, the Chairperson of the Pokhara Tourism Council, Taranath Pahari, shared that the expo would have special significance for the tourism promotion of Pokhara, which would further highlight its tourism potential.

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