{"id":438383,"date":"2026-11-05T18:42:03","date_gmt":"2026-11-05T12:57:03","guid":{"rendered":"https:\/\/radionepalonline.com\/en\/?p=438383"},"modified":"2026-11-05T18:42:06","modified_gmt":"2026-11-05T12:57:06","slug":"minister-khanal-calls-for-strategic-rebranding-of-brand-nepal-to-drive-global-trade-and-public-diplomacy","status":"publish","type":"post","link":"https:\/\/radionepalonline.com\/en\/2026\/11\/05\/438383.html","title":{"rendered":"Minister Khanal calls for strategic rebranding of &#8216;Brand Nepal&#8217; to drive global trade and public diplomacy"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n-1024x768.jpg\" alt=\"\" class=\"wp-image-438384\" srcset=\"https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n-1024x768.jpg 1024w, https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n-300x225.jpg 300w, https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n-768x576.jpg 768w, https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n-1536x1152.jpg 1536w, https:\/\/radionepalonline.com\/en\/wp-content\/uploads\/sites\/2\/2026\/11\/892005512_2812435912484423_7438667676423417941_n.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">KATHMANDU \u2014 Minister for Foreign Affairs Shisir Khanal has emphasized the need to rebrand Nepal&#8217;s international identity by leveraging its rich cultural heritage, artisanal traditions, and emerging economic capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Addressing a policy dialogue organized by the Institute of Foreign Affairs (IFA) and Friedrich-Ebert-Stiftung (FES) Nepal in Kathmandu today to release the report <em>Brand Nepal: National Assets, Global Narratives and Strategic Opportunities<\/em>, Foreign Minister Khanal outlined a three-pronged strategy to enhance the country&#8217;s global standing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He stressed the importance of protecting traditional knowledge through geographical indications and intellectual property rights, cultivating a modern national narrative through public diplomacy, and aligning domestic assets with foreign investment, regional energy trade, and climate diplomacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Highlighting major initiatives such as the Sagarmatha Sambaad, Minister Khanal urged coordinated action among government bodies, the private sector, and the diaspora to build global confidence in &#8216;Made in Nepal&#8217; products and elevate the nation&#8217;s economic presence worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KATHMANDU \u2014 Minister for Foreign Affairs Shisir Khanal has emphasized the need to rebrand Nepal&#8217;s international identity by leveraging its rich cultural heritage, artisanal traditions, and emerging economic capabilities. Addressing a policy dialogue organized by the Institute of Foreign Affairs (IFA) and Friedrich-Ebert-Stiftung (FES) Nepal in Kathmandu today to release the report Brand Nepal: National &hellip;<\/p>\n","protected":false},"author":8,"featured_media":438384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,8,3,6,4,5,2],"tags":[],"reporter":[],"class_list":["post-438383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administration","category-en-cover","category-english","category-en-featured","category-en-news","category-top-stories","category-top-stories-main"],"acf":[],"_links":{"self":[{"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/posts\/438383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/comments?post=438383"}],"version-history":[{"count":1,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/posts\/438383\/revisions"}],"predecessor-version":[{"id":438385,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/posts\/438383\/revisions\/438385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/media\/438384"}],"wp:attachment":[{"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/media?parent=438383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/categories?post=438383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/tags?post=438383"},{"taxonomy":"reporter","embeddable":true,"href":"https:\/\/radionepalonline.com\/en\/wp-json\/wp\/v2\/reporter?post=438383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}